BlockGames’ Vision: Unveiling the Future of Universal Player Profiles with its Cross-Game, Cross-Chain Player Network

BlockGames has a vision — to bring players into a cross-game, cross-chain environment where fun, real rewards, and seamless interaction come first, and where games that plug into its all-new Player Network will rediscover genuinely cost-effective levels of user acquisition.

BlockGames’ co-founder and CEO, Benas Baltramiejūnas said, “By giving players something of genuine value — a network of fun-filled interconnected games and the opportunity to earn real rewards, our goal is to set a new benchmark in the mobile gaming industry that everybody will look up to. Folded into that backdrop, they also have something that doesn’t exist in traditional gaming, and that’s the self-sovereignty of their data and digital assets made possible by Web3 technology.

“From a games perspective, this is vitally important as it opens up new doors to user acquisition that have been recently closed because of changes to mobile app advertising regulations. It’s a win-win. Players gain control of something that nobody else can have — their unique and enduring player profile. All of the dots of their gaming activity are connected, and they own this identity. The Player Network recognizes the individual ownership of data, by design, meaning players can be rewarded for who they are as a gamer, and the value they bring to games through their engagement.”

Solving UA problems for games

Here he alluded to the big problem that has beset mobile game publishers — user acquisition has been dealt a near deathblow by changes to privacy rules that all but guarantee players will opt out of sharing the very data mobile games need to survive.

“It’s like a gardener having the water taps turned off,” Benas confirms. “Many games in advanced stages of development are putting the brakes on going to market. It’s a problem that demands a solution, one which the BlockGames Player Network aims to solve.”

Part of solving this problem lies in the very thing that makes BlockGames' vision possible — decentralization through blockchain technology and handing data ownership back to players, something they can use to gain real rewards.

Fun, rewards, and fairness in gaming

“Through fairer gaming mechanisms, we’re able to build out an ecosystem that strikes a balance between user engagement, meaningful rewards, and financial equilibrium for everyone through sensible and sustainable tokenomics. It’s about giving control to players and facilitating them to store their own data, which is proprietary to them.

“These things are only possible because of blockchain technology. Achieving these things means that players can access an environment that delivers fun, and rewards they can own and use, knowing that they’re data is creating a constant value feedback for them. Meanwhile, games gain access to a pool of thriving activity and the valuable data that activity generates, and have mechanisms — ie BlockGames — to reward their players in return.”

Part of this success paradigm will be the $BLOCK token, a core component of BlockGames' unfolding vision.

“$BLOCK is our native utility token that breathes life into our expanding ecosystem of games and players,” Benas said. “It’s the linchpin that confirms and executes all transactions and which represents the entire value of the Player Network.”

Bring on the BLOCK

$BLOCK has multiple utilities. It enables game publishers to query player data, a valuable tool for identifying premium users and personalizing gaming experiences and rewards, and it’s also used by connected games to compensate the network treasury for new player acquisition.

From a player perspective, $BLOCK can be used to unlock power-ups and can be exchanged for a range of rewards, or used to acquire assets such as event tickets and passes. Players are also rewarded with $BLOCK for time spent and actions taken within the games in the Player Network. Ultimately, $BLOCK token serves as the catalyst for an engaging and rewarding gaming experience, creating a symbiotic relationship between players and the platform.

“The token gives our vision impetus,” Benas said. “It gives community members the opportunity to play a key role in the future of the network; those who own and stake $BLOCK not only earn a yield, they also hold the power to propose and vote on decisions that influence the future direction of the Player Network.”

Leveling the playing field

This establishes a direct correlation between players and future network outcomes. In essence, BlockGames is designed with the players at its core, promoting a democratic approach to network development central to the success of Web3 gaming systems.

“The vision here is not to have a traditional creator-consumer relationship,” Benas said, “but to foster an environment where the consumers are the creators of their own experiences. The universal gamer profile is a relatively new concept and one that is integral to the Player Network business model. Every in-game moment is a data point that is stored forever by the player. For games to be able to look at that data, players must be willing to share it. And, in return for sharing it, they gain rewards. It’s an ongoing cyclical value exchange sitting at the heart of BlockGames.”

Ratcheting up rewards: redistributing value

“High player rewards are intrinsically linked to player engagement, encompassing factors such as spending time in games, making purchases, watching advertisements, sharing player-owned data, making referrals, and contributing to the growth of the games they enjoy. This self-reinforcing cycle of value exchange ensures that BlockGames remains a sustainable gaming hub.”

Ultimately, BlockGames has set its sights on the redistribution of value. In the current gaming landscape, centralized platforms absorb most of the value generated by user acquisition.

The Player Network, however, embraces an entirely new approach, redirecting marketing spend toward the players in the form of rewards. By channeling value distribution away from centralized platforms and directly to actively engaged players, BlockGames enhances player enjoyment by building the high level of loyalty and retention games crave.

Player power rules

“As we continue to advance, we will explore new horizons, pushing the boundaries of what gaming can be. Our commitment to trust-free transactions is not just a technological choice; it’s a philosophy that underlines our dedication to creating a gaming ecosystem that puts the power back into the hands of the players and attracts games who know that the relationship between games and players is changing. Our vision is to facilitate that change.”

He added, “We want players to feel empowered. And we’re doing this by giving them a fluid, seamless experience through an integrated dashboard where they can view achievements, referrals, and rewards in any game at the click of a button, without interfering with their gameplay.”

The bywords are ‘Seamless’ & ‘Frictionless

One of the overriding tenets of the BlockGames vision is to make its technology invisible to the end user. In essence, to achieve mass adoption, nothing should interfere with the goal of playing games and having fun. This commitment to delivering a frictionless user experience is, therefore, mission-critical.

“Ultimately, we want to onboard the next billion players to mobile gaming experiences powered by Web3. We want those players to not really notice any significant changes, but to become aware, through exploration and experience, that something is different. And that the difference is ownership, data sovereignty, and the part they play in the global gaming ecosystem.

“It’s time for a shift of power into the hands of the people that drive the industry — the players. This is our vision.