Introducing BlockGames, the world’s first cross-game, cross-chain, Player Network

BlockGames is the world’s first cross-game, cross-chain Player Network, powered by $BLOCK. By plugging into the network, games gain unprecedented access to rapid user acquisition and scale.

Current problems facing the games industry

Right now, the real challenge for games is user acquisition (UA). Since the App Store and Google Play changed their rules governing privacy, restoring data ownership rights to users, it has become much harder for games to track user activity. The ensuing big data downtrend has made it far more difficult for games to accurately target their ideal subjects and has delivered a near deathblow to hyper-casual games fully reliant on in-app advertising. This means that for those in the gaming sector — which accounts for almost half of all mobile apps — solutions must be found. Moreover, those that find them first will be the ones with the best chances of survival.

How BlockGames solves UA problems

The Player Network with instant rewards

SDK for games

With a simple SDK (software development kit), any mobile game can plug into the Player Network and immediately start to enjoy rapid player growth.

As players engage with their games, they are rewarded with redeemable credits and tickets for their activities, participation, and referrals of friends and followers. This referral mechanism, powered by rewards, generates a flywheel of viral growth with more rewards distributed as friends and followers engage, play, and reach their in-game milestones. This is the best type of traffic for games because the players are both incentivized and motivated.

Empowering players through data

In addition, because players have custody over their data (made possible by the capabilities of Web3), in choosing to share that data they help games better understand their individual preferences. They then benefit from more personalized experiences. It’s a quid-pro-quo arrangement. The real upside for games is they’re able to quickly identify whales and increase retention through better in-game service provision, aka meaningful rewards.

Service layer for players

Players enjoy a seamless, frictionless experience of BlockGames within their favorite games.

BlockGames’ Service Layer

Once signed in, by simply tapping a visible tab they can open their personalized dashboard. Here, they can view their achievements, referrals, and rewards before closing the screen and returning to gameplay. For players to get started takes just three simple steps:

1. Download, sign up, and start playing games within the network.

2. Remain engaged and refer friends and followers to the great games they find.

3. Keep an eye on collected credits ready to redeem them in the BlockGames App.

The BlockGames application

This can be accessed through BlockGames’ website or downloaded from App Store or Google Play. The app is where players go to explore new games, keep track of their BlockGames ID, and redeem their credits for rewards including gift cards, digital collectibles, tokens — and more.

BlockGames ID

One of the side benefits of high engagement for individual players is the evolution of their player persona. Known as their BlockGames ID, this allows them to receive personalized digital collectibles and in-game experiences as well as activity-based rewards.

Because all transactions and engagement take place in a decentralized way (proved by data), there isn’t any third-party intervention. Players naturally build their own trusted profile through their actions and activities and benefit from personalized experiences. Importantly, players own this generated data which means, should they decide to leave the network, they take their data with them.

Benas Baltramiejūnas, Co-Founder & CEO of BlockGames, said, “In BlockGames, this data exists as a Soulbound Token (SBT), which cannot be transferred to anyone else. Players take this SBT with them wherever they go. If they want to share it on-chain, they plug into the network and receive rewards for doing so. It’s completely transparent and a huge advance — at least from the player’s perspective — on the way data is dealt with in centralized businesses; these tend to appropriate data for their own benefit and give very little value back to the end users who generated it.”

Best quality traffic for games

High-quality traffic is available to any game ready to unlock user growth. Incentives provided by games through the Player Network ensure that players are primed to engage and refer friends and followers. Games also benefit from the network effects brought about by an ever-growing number of other games plugging into the protocol.

Proof of contribution: A new type of value exchange

From the outset, the team at BlockGames has been on a mission to create the ultimate value exchange. With the Player Network, everyone is rewarded for their contribution. Through a trustless, reciprocal arrangement, participating games receive fees for players they introduce based on engagement and activity. Meanwhile, games pay fees for the players they get. Any revenue received by BlockGames gets paid into the treasury and is used to sponsor events and generate more rewards. Games also pay a revenue share fee when a BlockGames-generated user makes an in-game purchase while players are consistently rewarded for their engagement and for attracting active new users to the network.

A bright outlook for BlockGames

Founded together with a leading mobile game studio Estoty, which has 50M monthly active users, BlockGames is ideally positioned to make full use of the exciting new possibilities presented by Web3. As digital collectible ownership gains traction and the nascent space starts to mature, it’s likely more traditional games will either begin building with blockchain technology or take advantage of its capabilities within their games. With many already looking at soft integrations to both improve gameplay experiences for players and generate new Web3 monetization possibilities, emergent models offering Web3 integration services, such as BlockGames, will be in increasingly high demand.

“It took a while for everyone to realize that F2P was a better model than paid premium games,” said Benas. “Developers didn’t want it and there was huge resistance. Now it’s the de facto business model for almost all mobile games. Today, we’re in a new phase where chains provide the infrastructure that allows for the ownership of digital collectibles. We’ve gone from simply ‘play’ to ‘play to earn’ to ‘play for fun and gain. The chess pieces have moved.’”

He added, “Delivering a suite of interconnected games that impels both games and players to participate, contribute, and ultimately become stakeholders in the network, is pivotal to the success of the Player Network protocol. We’re well-positioned to usher in this new era of gameplay and have some incredible partners lined up. And this is just the beginning!”

Get early access: your free whitelist spot awaits

A lot is happening at BlockGames. To stay in the loop about what’s coming — and for your chance to get a free pre-mint whitelist spot and secure early access to the all-new Player Network, be sure to follow BlockGames on Twitter and Discord.

BlockGames is the world’s first cross-chain, cross-game Player Network, accelerating user acquisition for games through instant referral and engagement rewards mechanisms for players.